Executive solutions to unlock growth opportunities at the intersection of games, tech, and entertainment.
Stay Relevant. Build what’s Next.
Gaming, digital platforms and interactive communities are reshaping how brands and IP grow, stay culturally relevant and unlock new opportunities.
MPB Licensing helps identify and structures the partnerships that bring those opportunities to life.
THREE PILLARS
01
Identifying, structuring and negotiating smart partnerships at the intersection of tech, games and brands.
02
Franchise growth and management through strategic positioning, category mapping, market prioritization and revenue models for IP owners and brands.
03
Helping brands and rights holders enter gaming, Roblox, UGC, mobile, VR/AR and digital activations with the right strategy and our exclusive portfolio of partners.
TWO SIDES OF THE SAME OPPORTUNITY
We increase brands value expanding them into gaming, digital platforms, consumer products, collaborations and interactive experiences.
We help studios and platforms access IP licensing, brand partnerships, sponsorship models and commercial opportunities.
Strategic partnerships, gaming integrations and interactive experiences which drive effective growth and engagement.
Brokered the licensing deal between StudioCanal and Feenix Studio to bring Paddington to Roblox, enabling the beloved character franchise to enter immersive gaming worlds and engage new digital audiences.
Led Gameloft’s Asphalt franchise licensing program, developing partnerships with luxury automobile brands to enhance authenticity, unlock premium integrations, strengthen brand equity and expand commercial opportunities across mobile gaming’s flagship racing franchises.
Acting as agent and representative for Molang IP across interactive worlds, including Molang Match & Munch, Best Mobile Game nominee at the Pégases awards, expanding the brand’s visibility and engagement through playful digital experiences globally.
Current advisory role with GlobalFun supporting D2C subscription gaming and entertainment content services distribution, helping define partnerships, commercial models, market positioning and scalable growth opportunities across digital channels globally sustainably.
Advised Sanrio on interactive expansion, identifying gaming and next-gen engagement opportunities, including Fall Guys brand integration and a strategic Web3 report to guide future digital licensing growth.
First roll-out agreement between tech partner Mondia and Orange group to see the exclusive LaLiga Xtra subscription-based platform introduced across the MENA region.
Experience with brands, studios & IP owners
Partnership structuring & commercial deal- making
Senior-led approach, no junior hand-offs.
LET’S TALK
FAQ
We assess audience fit, platform relevance, commercial potential and long-term strategic
alignment before identifying the right gaming or interactive opportunities.
Strong partnerships combine audience alignment, strategic positioning and clear long-term
value for both parties across entertainment, gaming and consumer ecosystems.
Yes. MPB supports opportunity identification, strategic positioning, partnership development
and commercial deal structuring.
Yes. MPB works across gaming, digital platforms and interactive entertainment to connect
brands and IP with the right strategic partners and opportunities.
Let’s discuss where the commercial value sits and how the right partnerships can unlock meaningful long-term growth.
