PRIVACY & COOKIES POLICY

MPB Licensing («we,» «our,» or «us») is committed to protecting your personal data. This Policy explains what information we collect, why we collect it, and how we handle it when you use our website at www.mpblicensing.com or contact us about our services.

1. Who We Are

MPB Licensing is a licensing and brand expansion consultancy based in Madrid, Spain. We operate under the General Data Protection Regulation (GDPR) and applicable Spanish data protection law. Our contact for data matters is michelle@mpblicensing.com.

2. Information We Collect

We may collect the following:

• Contact and identification data: name, email address, phone number, and company details submitted through our contact form or newsletter signup.
• Business inquiry data: information you share about licensing opportunities, partnership interests, or consulting requests.
• Technical data: IP address, browser type, device information, and usage data collected through cookies and analytics tools.

We do not knowingly collect personal data from anyone under 16 years of age.

3. How We Use Your Information

We use your data to:

• Respond to inquiries and business development requests
• Manage licensing discussions, consulting engagements, and contracts
• Send service updates or industry insights where you have opted in
• Maintain website security and improve site performance
• Meet our legal and regulatory obligations

4. Legal Basis for Processing

Under GDPR, we process your data on the following grounds:

• Consent: for newsletter subscriptions and marketing communications
• Contractual necessity: to respond to and fulfill business requests
• Legitimate interests: to maintain business relationships and improve our services
• Legal obligation: where required by applicable law

5. Data Sharing

We do not sell your personal data. We may share it with:

• Service providers (hosting, analytics, CRM) operating under confidentiality agreements
• Business partners or IP holders where directly relevant to a deal or evaluation you are involved in
• Legal or regulatory authorities where required by law

6. International Transfers

Where your data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

7. Data Retention

We keep personal data only as long as needed for the purposes described here, or as required by law. Business-related correspondence and contract data may be retained for up to seven years for compliance purposes.

8. Your Rights

As a data subject under GDPR, you have the right to access, correct, delete, or restrict processing of your personal data, withdraw consent at any time, and request data portability. To exercise any of these rights, contact us at michelle@mpblicensing.com.

9. Cookies

We use cookies to make the website work properly and to understand how it is used. Here is what we use:

• Strictly necessary cookies: required for core site functions such as navigation and security.
• Performance and analytics cookies: help us understand visitor behaviour and improve the site (e.g. via Google Analytics).
• Functional cookies: remember your preferences across visits.
• Marketing cookies: may be used to deliver relevant content where you have given consent.

You can manage or disable cookies at any time through your browser settings. Note that disabling certain cookies may affect how the site functions. Most browsers also offer a private or incognito mode that limits cookie storage.

10. Security

We apply appropriate technical and organisational measures to protect your data, including encryption and access controls. No internet transmission is fully secure, and we cannot guarantee absolute protection, but we take reasonable steps to safeguard your information.

11. Contact

Questions about this Policy or how we handle your data:

MPB Licensing

Email: michelle@mpblicensing.com

Madrid, Spain