Leveling Up: How IP Licensing Can Supercharge a Game Publisher’s Value
In the competitive world of game publishing, success often hinges on more than just innovative gameplay or cutting-edge graphics. It’s about capturing the hearts (and wallets) of players through recognizable and beloved intellectual property (IP). Securing a licensing deal with a top-tier IP is like finding a rare power-up—one that can significantly elevate a game publisher’s market value and position in the industry.
People Profile: Michelle Perez Barruos, General Manager of Feenix Studio and Founder of MPB Licensing
The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.
Licensing Magazine Interview
Licensing Magazine recently interviewed Michelle Perez Barruos, General Manager of Feenix Group, Madrid. The conversation explored the latest developments of gaming in licensing, emphasizing its growing role as a key asset in shaping content strategies and expanding fan engagement across various properties.
From Books to Games: Why the Future of Children’s IP Is Transmedia
I recently had the opportunity to contribute to a discussion featured in an article about the evolving ecosystem of children’s entertainment during the Bologna Children’s Book Fair, the world’s most important event dedicated to children’s and young adult publishing.